No longer relegated to slow-motion shots of caged puppies over a Sarah McLachlan soundtrack, pet adoption PSAs are getting artsy, clever, hip, and yes, even viral.
Here’s one from the ASPCA with ABC News’s Dan Harris, starring his shelter cat:
Regardless of what you think of dubstep, appropriating the Hovercat meme was pretty clever.
This spot from the San Francisco SPCA features enough fake fur suits to make a furry convention happy, a clever tune, and an anti-puppy mill message:
The Shelter Pet Project did a whole series of spots with human voiceovers and adorable adoptable animals – this one’s probably my favorite:
Do you think the high production value commercials help get more animals into loving homes? Or would you prefer your donations to pet rescue organizations go to caring for animals directly?